19 Marketing Strategies Supermarkets Use To Spend You More
More and more food companies and supermarket chains are creating marketing strategies so you end up spending more during your shopping. Even those little grocery stores, small establishments, are in the mood today and are doing their best to tempt you into sending away your precious money.
Many times, we don't know why some foods are always in some strategic places or why certain songs always play in establishments. Coincidence? No way. Check out with us 19 “tricks” that supermarkets use to attract consumers and make their purchases increase considerably.
01 - Supermarkets and food companies present their products with one goal: make you buy more food so you spend more money
These companies are constantly researching ways to "tame" shoppers by displaying their products in a way that catches their eye and makes them spend more.
02 - They put fresh and freshly baked food right in the doorway
Roast chicken, rotisserie products, freshly baked breads ... The smell will make you salivate as soon as you walk in the supermarket door. Not only will you want to buy these foods, but your hunger will increase and obviously you will spend more.
03 - They want you to buy healthy products first and then reward you with "bullshit" in the other aisles.
Have you ever stopped to notice that fruits and vegetables are usually at the beginning of the supermarket? The strategy is to make you feel healthy so you don't have a weight on your conscience when giving yourself a chocolate or something.
04 - The whole store is designed so that you can go through thousands of products you are not considering buying.
This is why your bread or milk are in hidden corners, so you can grab some sodas and chips along the way.
05 - Convenience stores stock the most expensive items in the places most likely to be seen.
Most people tend to turn right in the aisles, for example, so the shelves on the right have the most expensive products on them.
06 - Food manufacturers pay "allocation fees" for shelf points. The best places are at eye level
When a particular product is always in the same place, especially where you look in the eye and see, you can be sure that it paid a little more for the establishment to be there.
07 - Some products are strategically placed on low shelves
You must imagine the reason, don't you? To be at eye level of children, the largest consumers!
08 - Products with many varieties of flavors pay more shelf space and customer attention
The actual differences between the flavors are quite small if you notice the ingredients, but they make a huge difference. Therefore, companies end up exposing them all the same way and pay more for it.
09 - Stores like to suggest food
Well, you're going to the store to buy a bag of potatoes, but ... Wait a minute. That creamy cheese seems to go well with them. So why not buy it too, is not it? That's exactly what supermarkets do: they influence you.
10 - Most people pay attention to what is down the hall
This has already been proven, so the stores put all the most lucrative products piled there, especially those unhealthy foods that are best sellers, such as snacks, sodas, chocolates, among others.
11 - You are never able to go only halfway down the aisle
Have you noticed that too? No one walks halfway down the corridor. Stores want you to go back and forth over and over again to spend more, because you'll find something "you need to buy" each time you go there.
12 - Slow Music Encourages You to Buy
One study found that playing classical music in a wine shop makes customers buy more expensive things. So slow music in supermarkets has the same effect. Note that it is not uncommon for stores to have background music, especially romantic 80s ones.
13 - Some supermarkets use smaller tiles in the more expensive sections.
Why? They "lock" the cart wheel. Larger tiles make the wheels move faster. So says a survey by Professor Alan Penn at University College in London.
14 - They want you to think you're saving by buying more
This is why it is always cheaper to buy larger food packages. However, this way you will be consuming larger portions as well. For example, why buy the bigger bag of chips? Do you really need more food than comes in the smaller package (which is cheaper)?
15 - The attraction of "free samples"
Not only will this kind of gift make you buy the product you are looking for, it will also make you spend with other items as well. "Sampling any item is a strong incentive to increase the convenience and purchase of certain products, " says Stephen Nowlis, professor of marketing at Arizona State University.
16 - "Shopping Clubs" Not Only Give Discounts
This type of loyalty card not only offers discounts to customers, but also shows retailers all information about their buying habits.
17 - Consumption increases with cart size
"We experimented with that, and actually the size of the cart is the size of the purchase, " said marketing consultant Martin Lindstrom in 2011. "You end up buying 40% more than you need. The carts almost doubled from size over the past two years. "
18 - The corridor exits are very narrow
All this so that people don't abandon products at the last minute. They fill up all sorts of products at the end of the aisle so you can get out of there. Be strong: If you don't need these potatoes, don't buy it!
19 - Sweets and other impulse purchases are scattered everywhere
You will buy cookies and there are the chocolates. You will get a yogurt and the candies will call you. Chewing gum and candy are even in the cashier at the last minute of your shopping. This strategy is for you to push yourself and buy what you have resisted so much throughout the period.