There is no denying it: we are all influenced or influenced at any given moment, with or without awareness of it. When you receive a special discount when signing a pay TV contract, for example, you are being influenced. When you visit the family home of the person you are dating, you bring a bottle of wine for dinner and are thus influencing.

These small gestures or pleasures do not always bring the expected result, of course. Sometimes the operator calls the customer so many times in an attempt to persuade him to accept the promotion, which causes irritation; and sometimes the family of the person you are dating does not consume any kind of alcohol.

In an article published in Psychology Today, psychologist and writer Douglas T. Kenrick analyzed the studies of Bob Cialdini, who, throughout his academic career, looked at how people are influenced and, moreover, obviously tested whether his observations they were, in fact, correct. Over the years of study, Cialdini has come to a series of six factors that he considers fundamental in terms of influence. Look:

1 - Authority

We tend to believe in someone who shows authority and real knowledge about what they are talking about, right?

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2 - Impression of being a friendly person

Or do you listen to someone you don't like? When we act friendly, we tend to influence people more.

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3 - Reciprocity

It's what makes someone feel like I'm in debt to you. Provoking this is a way of causing influence.

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4 - Consistency

Maintaining a consistent speech means showing commitment to what you think and believe.

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5 - Consensus

We tend to believe what most people believe too, after all the idea that something is popular appeals to us.

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6 - Exclusivity

If you make a person feel special or exclusive, they may be influenced by you.

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