Pepsi campaign shows gymnast running in looping [video]
Advertising campaigns when well done and well thought out are just what the name says: campaigns. And every self-respecting campaign requires involvement of various types of professionals, which is exactly what Pepsi did to draw attention to the “unbelievable”.
British gymnast and stuntman Damien Walters has been invited by the brand to do the unbelievable and ride in the biggest looping roller coaster style, which, we are convinced, is not that simple.
The team even studied some principles of physics to instruct the athlete when performing the task. The result can be seen in the images below, made with the idea of proving that a sugar-free soda can taste great. Unbelievable, isn't it? Check out the campaign and tell us what you think of the idea.