Carlsberg develops paper bottle for his beer
Concern for the environment and innovation in the development of sustainable solutions for its products have been showing trends in various market segments, and this time, a beer brand decided to take a step in this direction.
Carlsberg, the Danish beer company, is doing its part to reduce the use of plastics and has launched a paper bottle. According to Bloomberg, two prototypes made of wood fiber and coated with a polymer layer were launched for research. They were shown at the World Mayors' Summit in Copenhagen.
The launch of beer paper packaging is only part of the company's initiative to end carbon emissions in its breweries by 2030. Carlsberg has already eliminated the use of plastic rings that joined beer cans from its packaging. The action came after the company began to see and make sure that these items were often responsible for the deaths of several species of marine life.
Thinking about nature
Although aesthetically different, the two prototypes are fully recyclable. While one uses a recycled polyethylene terephthalate film layer, the other has a biobased polyethylene furanoate polymer film layer. The company aims to create a 100% biobased bottle without the polymers to store its beer.
Carlsberg Group vice president of group development, Myriam Shingleton, stressed that the two prototypes are an important step while the company has “not gotten there yet”. She further explained that the ultimate ambition is to innovate the market. “Innovation takes time and we will continue to collaborate with leading experts to overcome remaining technical challenges, just as we did with our Snap Pack, ” he added in a statement.
The Danish company also works in partnership with Coca-Cola Co., Absolut and L'Oreal on a project to develop more sustainable packaging alternatives.