Online user behavior reproduces ancestor attitudes

There are those who say that men are constantly evolving, but according to studies, when it comes to attitudes, the actions observed on the Internet can prove otherwise.

According to André Miceli, professor and coordinator of the MBA and Post-MBA in Digital Marketing at Fundação Getúlio Vargas (FGV), we reproduce the attitudes of our ancestors in the digital environment. For Miceli, society needs belonging, judgment, and culture sharing, and we eventually bring these standards to life online.

The expert explains that “we have always needed to belong to a tribe, to be part of groups. We thought we could survive, for example; To decide to flee or fight, we had to quickly evaluate animals and other humans. Today we do this through opinions on social networks, blog posts and forums. And we also always wanted to share cultural aspects, today translated as memes. ”

The television series "Black Mirror" is used as an example by the study's author, as it shows how far this can go and how society is reacting. Obviously, the scenario inserted in the plot helps to draw the attention of the viewers, but the argument used remains valid.

Online actions impact real actions

Research indicates that, increasingly, the attitudes of society are present online and that this dependence on the virtual reaches people of virtually all profiles and at different stages of life.

For example, 70% of people check another's online profile before starting a relationship, and more than half of the companies in the selection process check the profile of candidates before hiring in Brazil.

Knowing this, do you think technology is changing people's behavior, or just resuming old attitudes through its use? Have your say in the comments section.