Young people are more afraid of other drivers than snakes and death

According to a survey conducted in the United States by Penn Schoen Berland in partnership with Ford, today's generations have different fears than their parents or grandparents had when they were young. Consumers of generations Y (16 to 22 years) and Z (23 to 34 years) are more afraid of reckless and distracted drivers than death, public speaking, snakes and spiders. The study also reveals that, for them, technology can be a great ally to address these concerns when it comes to traffic.

Finding dangerous drivers ahead is the main fear of 88% of these young people, ahead of the need to speak in public (75%) of death (74%) and snakes and spiders (69%).

The most worrying traffic situations for drivers aged 16-34 include:

“Research like this is important for Ford and other automakers because it addresses the situations that cause the most stress on consumers, ” says Cristal Worthem, Marketing Manager at Ford Motor Company. The study also shows that 65% of young people are more likely to buy a car that has technology to help with parallel parking and 62% want technology to detect objects in blind spots.

The survey was conducted in the United States from April 29 to May 4, 2015, with 1, 000 respondents from generations Y and Z.

Via advice.