Source: katyperry.com.br At the launch of Katy Perry's Purr perfume in Toronto (Canada), the highlight was not the product. All eyes turned to the new hair color of the singer, which is now reddish-blonde.

The change had already been announced by her before the event, on her Twitter, where Katy told fans that she had the "ginger" strands. According to her, the intention is to resume the natural tone of her hair, which is originally blond. For years, the singer has been adept at the black coloration, used even in the eyebrows and eyelashes.

Thus, the transformation will happen in parts. In the coming weeks, she should appear with the definitive look, displaying the natural tone of hair.

Meet Purr

However, of course, the perfume was also a subject during the event. He is kitty-shaped and inspired the look of Katy, who wore a tiara with little ears at launch.

According to her, the fragrance took more than a year to develop. Its scent has peach, apple and green bamboo notes, is available in three sizes and should cost between $ 36 and $ 65. The sale in Brazil has not been confirmed yet.