Coca-Cola promotional can splits in two to encourage sharing

Coca-Cola has launched an interesting campaign in which its well-known soda cans can be split in half to create a spirit of sharing in people. With a simple twist, you can undock the top and bottom of the can and give that other half to someone.

The project was created by the Ogilvy & Mather agency in Singapore. Interestingly, the concept was inspired by a can of Pepsi that was split in half to create an ashtray. The cans of solidarity are only present in Singapore, but nothing prevents them in the near future from showing their faces here too.

Coca-Cola seeks to create campaigns that allude to friendship, happiness and solidarity. In 2011, the company set up a soda machine so high that only with the help of its friends was it possible to buy the cans.

Check out the video of the campaign of the cans that are distributed: