Why are vending machines so popular in Japan?
That Japan is one of the most amazing places in the world you know, and here we already show a singer being “swallowed” by microphones, 100 uniformed girls doing stunts and pancakes at the same time and even a strange establishment that provides services. cuddling for needy clients.
But here comes a new question: Why are there so many vending machines out there? In virtually every Japanese city you can find these little machines and they offer just about everything from tinned bread and bras to cigarettes and crepes. Known by the name of "jidouhanbaiki" or by the nickname "jihanki", it is not difficult to come across one anywhere you visit.
According to data released by the website of the Japanese National Tourism Organization, the country has the highest rate of vending machines by territorial extension of the planet, owning about 5.52 million of these objects. Narrating his experience in the Land of the Rising Sun, Kotaku correspondent Brian Ashcraft explained the reason for this eastern craze.
For all tastes
Although machines that sell different types of food are easy to find, there is also room for the most bizarre, some of which have already been used to trade hallucinogens and pirate devices. However, most offer cigarettes and drinks (hot, cold, soft drinks and alcohol). The first devices launched in the country, made available in 1888, sold only cigarettes.
During the 1960s, after Japan's boom after World War II, machines became even more popular and spread across the four corners of the country, thus producing a simple way for people to shop and shopkeepers. to distribute.
The land of Nippon is home to several world famous beverage brands, including Suntory, Itoen, Kirin, Calpis, etc. Since companies need a place to offer, the utensil becomes indispensable and extremely convenient - the same goes for tobacco manufacturers.
A different form of advertising
Vending machines have already become part of Japanese society and culture, so much so that they are used not only to popularize the product but also the companies themselves. Enjoying on the sides of the device, companies disclose the brand and catalog of available items. It's not at all difficult to find gadgets with anime figures, comics, video games and even famous characters from foreign books.
Some companies prefer to use the machines more for advertising than for selling their own goods. For example, they launched one that offered bras, but the idea did not work very well and became a laughing stock. However, the object served to disclose the brand name and attract the most “saidinho” audience.
The Society of Anonymous Sellers
One of the most different marketing methods in Japan is “unmanned sales”. They work like vending machines, but without them. It sounds complicated, but it's simple: The merchant rides a stall in the middle of the street, but is not present. The customer is expected to pick up the desired products and leave the cash counted. So there is no interaction between the two and everyone leaves happy. Would it work in Brazil?
In general, these greengrocers distribute vegetables and are found inside. However, it is worth remembering that Japan is not the only one that owns this type of store, being possible to find them in several other places around the world. However, as the country has a very low crime rate, they are becoming increasingly common there.
The Preservation of Vending Machines
According to the Japanese National Tourism Organization, one of the main reasons for the large number of vending machines is the small amount of robberies, which allows them to be left in the open and rarely vandalized. However, this sometimes happens.
Also, since Japanese protests and demonstrations are rarely violent and end in robberies, the machines remain whole. Putting together the fact that they are always working and the Japanese are a shy people, most people use this acquisition method without any major problems.
The passion for technology also influences when choosing the method of electronic acquisition, as the latest devices are already equipped with weather forecasting services, events happening nearby and digital ads that are displayed on the screen itself.
However, the convenience of selling products and buying them more simply is one of the main factors that helped popularize machines. After all, it is much cheaper to market this way than to open a physical store. Also, while the large Japanese cities have rows upon rows of little machines, even in Shinto and Buddhist temples you can find copies of these objects.
Here in Brazil, we also have some models that distribute drinks, key chains, dolls and even books - especially in the subway - but in Terra do Sol Nascente the device is part of a true technological, commercial and entrepreneurial culture.