Project allows for window shopping 24 hours a day
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The creations of the American designer Kate Spade already impress with each new collection, isn't it ?! For this time the designer went further and partnered with eBay to promote the pieces of her new line, Kate Spade Saturday, which aims to be more youthful and cost less than the main line.
In addition to displaying dresses, skirts, T-shirts and accessories full of style and personality, the way American consumers came into contact with the brand was totally innovative. With no physical stores, the brand has spread four modern showcases on the streets of New York to serve its customers.
Each of the windows showed 30 pieces of the new line and a large screen with touch screen function. From the screen it was possible to check all available items, choose colors, combine styles and, best of all, buy any of the available products with just a few taps. After making the purchase, the customer received a confirmation message on her mobile phone and could choose the address where they would like their parts to be delivered.
Another differential of the project is that the delivery takes place within 1 hour anywhere in New York City. However, if the customer wishes, they can schedule delivery to another date. And all this is free, including removing the parts if you need to replace them. Payment is also made at the time of delivery, directly to the courier, so you don't have to withdraw your credit card in the middle of the street to pay for the purchase.
The project took place in New York during June 8 and July 7 and received good reviews. One of the brand's consumers, Laurel Pantin, told her experience to Glamor magazine and pointed out that the service is perfect for last-minute purchases, and that delivery was on time and at exactly the requested location - in a restaurant while Laurel enjoyed dinner. with friends.
The video explaining the news shows that those involved with the project believe they are revolutionizing the way they shop. Is this the future of fashion that awaits us?
