See 7 legacy company logos that are still used today

Logos (or visual identities, as you prefer) are small images or symbols that represent governments, institutions, companies, brands, concepts and in some cases religions. The challenge for a designer in creating logos is to know how to represent, with just a few traits that are easily understood by the public, the ideals of these companies or institutions so that they can easily be assimilated by people - and remembered.

Here at Mega Curioso we have already published some articles about logos, such as the one that theoretically has hidden images in the drawings and the other that brings several images that resemble things that supposedly should not remember. Thinking of other visual identities, we bring you today several logos that have existed for centuries and that have undergone few changes (a sign that they really worked and stayed in the public mind). See the examples below:

1 - Stella Artois

First use of logo: 1366

Company Foundation: 1366

The Stella Artois brewing industry is centuries old and in all these years the changes in its visual identity have been very subtle. Despite several renames and relaunches of some types of beers, the logo's name and essential style have been preserved. Today, Stella Artois is consumed in over 80 countries.

2 - Twinings Tea

First use of logo: 1887

Company Foundation: 1709

The tea company Twinings Tea logo has remained identical for 227 years and has been in continuous use throughout this time. According to the company's website, this is the oldest unchanged logo in the world. Another extremely remarkable fact is that the company itself has never moved, remaining there since its founding in 1709.

3 - Bass Ale

First use of logo: 1876

Company Foundation: 1777

The Bass Ale brewing company has been using the same red triangle logo since 1876, with a fairly simple and straightforward design. Very few changes were made over the years, and the drink became extremely popular in 1890 - and anyone who saw the red triangle printed on the bottles already knew which drink was there.

4 - Shell

First use of logo: 1904

Company Foundation: 1833

The Shell logo was not initially designed to resemble one of the company's main services, which is to supply fuel, but to illustrate the shells that were brought from India when kerosene shipments were shipped to the country. Even shells became so popular that for a few years Shell became better known for this than for other activities. The company's fields of activity have changed a lot today, but little has been modified from the original image, with the colors red and yellow being applied in 1915.

5 - Levi Strauss & Co.

First use of logo: 1886

Company Foundation: 1837

The company's first logo, with two horses pulling on jeans, was synonymous with jeans for many years in the 18th century. There are reports that people came to stores and asked for "pants with the design of the two horses." Due to the power that the logo acquired, the company's name became known as "The Two Horse Brand" until 1928, when Levi Strauss made the name "Levi's." Despite the simplification of the logo due to the exclusion of horses, the name remained unchanged.

6 - Johnson & Johnson

First use of logo: 1887

Company Foundation: 1886

Johnson & Johnson was the first US company to distribute mass dressings nationwide, becoming quite popular. The distinctive cursive of visual identity was created after the Johnson brothers signed the foundation papers of the company - and today is one of the most recognizable logos in the world.

7 - Peugeot

First use of logo: 1850

Company Foundation: 1810

It was Justin Blazer who designed the design of the first Peugeot logo in 1847. The initial logo underwent some modifications, such as the removal of the arrow on which the lion was walking and the posture of the animal. These visual modifications also represent the company's own transitions, which before producing automobiles worked as a steel manufacturer and bicycle manufacturer.