To celebrate its 100th anniversary, Chevrolet has launched an infographic that shows the evolution of the brand over time. Time travel is quite interesting for car lovers - or design and similar areas.

The story begins with the creation of the logo in 1913 by William C. Durant, the company's co-founder, and its application to the front of the company's early models, such as the Chevrolet H-2 Royal Mail and the H-4 Baby Grand.

There are several theories as to where the brand would have come from. The official version given by Chevrolet is that the inspiration came from wallpaper of a hotel in Paris, where Durant had stayed. However, in 1929, in a book called “My Father, ” Durant's daughter said that her father used to scribble on scraps of paper on his kitchen table and it was at one of those times that the brand in cross shape would have emerged.

Two more versions of the story catch the eye of the researchers: Durant may have apparently taken inspiration from an ad in a Hot Springs, Arkansas newspaper. Another version, supported by Chevrolet Review historian and editor Ken Kaufmann, claims that the inspiration came from a Southern Compressed Coal Company commercial published November 12, 1911 in the Atlanta Journal-Constitution.

The material carried the word "Coalettes" in a position very similar to "Chevrolet" in a similar design. For most researchers, this is accepted as the real version of the story. Regardless of its origin, the fact is that the brand is one of the best known in the world and its evolution is something quite interesting to follow. Check out all the changes of the logo in the 100 years of history.

The original 1913 mark. Image source: Reproduction / Equipment World

The first change in 1936. Image source: Reproduction / Equipment World

All the style of the 40's, in the brand updated in 1947. Image source: Reproduction / Equipment World

In 1955, the brand gained more body in its last major change. Image Source: Reproduction / Equipment World

In 1969 Chevrolet again emphasized the central element, leaving aside the wings and complements adapted in the previous two versions. This is the only blue version ever made. After that, only a few adjustments took place, depending on the trends of each era. Image Source: Reproduction / Equipment World

The brand in the year 1974, with the return of silver color. Image Source: Reproduction / Equipment World

Only from the 80's, the logo became golden in color, which remains today. The update was made in 1982. Image Source: Reproduction / Equipment World

In 1995, the logo gained stronger color contours and a gradient effect that simulated the metallic aspect. Image Source: Reproduction / Equipment World

In 2004, the brand became lighter with smoother contours and more realistic reflections. Image Source: Reproduction / Equipment World

The 2013 version is the closest to the brands applied on the front of cars. The brand has had a slight decrease in its height, which gives it a more futuristic look. In addition, a texture was added and the shadows and reflections got even better. Image Source: Reproduction / Equipment World