Former Mozilla employee creates company to make perfect jeans for you

For women, shopping for perfectly-fitting jeans is a maddening task - as are the men who accompany them on this journey. No matter how “balanced” their body proportions, it is always difficult to find that piece that fits precisely on your legs, hips and waist, especially considering that each brand can use different numbers.

The ultimate solution to this problem, however, may be closer than we think. Crystal Beasley, a former web developer at Mozilla - the company responsible for the Firefox browser - recently founded a company called Qcut that promises to send its customers custom-made blue jeans, all for a price lower than they would pay for one. part of a store - that probably wouldn't fit perfectly.

According to Beasley, none of his company's products will be mass-produced, with each part being made to exact measurements requested and shipped directly to the buyer. This makes it possible to make custom-sized clothing at the same time as saving money, as you will not have to worry about warehouse rental expenses or retailer profits.

Why is it so hard?

The difficulty in finding a perfectly fitting trouser is usually due to the fact that manufacturers determine the proportions present in the different numbers of their products based on the statistical average of their customers' measurements. Since it is quite rare to find two women with exactly the same variations, it is also difficult to create a garment that fits all.

“The current measurement system is dumb. Fashion is a matter of self-expression, art, subculture and the way you want to present yourself to the world. That's amazing, but we still spend a lot of energy trying things out because we can't just rely on what is written on the labels, ”says Beasley.

According to her, it would be necessary to have about 400 different sizes of jeans so that 99% of women could find the one that fit them perfectly. “Even if it made sense for manufacturers to produce this, stores simply would not have room to store this amount of variation. And even if they had, mass manufacturing of this amount of products would be unfeasible, ”he explains.

How it works

To ensure the perfect size pants, Qcut asks a number of questions to its customers, including the size they normally wear, their height, weight, bra size and foot size. The relationship between these values ​​allows the company to make predictions of the length of their legs, the waist height, the amount of muscle and the range of curves in the women's body.

Further increasing the accuracy of the forecast, the company also questions which points of the pants they normally purchase do not fit them best. Once the Qcut algorithm does its calculations, buyers are qualified with one of 400 possible pants sizes. While it is impossible to guarantee that the process will result in perfect jeans for everyone, Beasley says the errors will only affect 1% of customers.

With a funding campaign underway at Kickstarter, Qcut has some challenges to overcome before it becomes a reality. According to Beasley, one of the biggest problems stems from the fact that most of the fashion industry today has moved its factories to other countries. “This means that not many people in the US have the ability to make jeans. We will have to train our employees from scratch, ”he said.

First steps

Still, Beasley believes the problems will be overcome and the absence of retailers' profit and inventory fees will leave ample room for Qcut to make a profit. The company's jeans won't be cheap, costing $ 170 to $ 200 (about $ 443 to $ 521) - or $ 100 (about $ 100) for Kickstarter collaborators - but they will still cost less and will fit better than products imported from famous brands.

If the venture succeeds with jeans, the next step is to expand its portfolio to other types of clothing. “We chose jeans as the problem to face first because this really is the hardest issue for most women. Once this is resolved, everything else will be easy, ”he concludes. You can check out the funding campaign page by clicking here.