Fast food for fashionistas

All the glamor and mood of the hottest fashion weeks inspired the international design agency Access Agency to create a super-special project: giving McDonald's meals a fashion identity, with packaging stamped by some of the world's most famous luxury brands. world. The project, called McFancy, also includes all the ambiance of the restaurants in the backstages of the parades.

The menu is the same as traditional McDonald's eateries, but the packaging design is much more sophisticated and stylish. The appetizing looks for “fast food fashion” range from sundaes dressed in Paul Smith to Gucci or Hermès chips. Big Macs appear in boxes of Burberry and Chanel.

The itinerant fashion cafeteria project has been around the world at Fashion Weeks in London, Milan, New York, Sydney, Hong Kong and Paris. The beautiful look of the packaging was developed by designer Amy Moss and the images produced by photographer Marija Ivkovic. Imagine how fancy eating a McLuxo like this? See below some of the snacks.