7 tricks to save money in the market
Tip of the day: Always be prepared to enter a supermarket. Yes, the food paradise is full of pitfalls that can upset any human being.
Let it be seen in the comments of this article who never spent too much on unnecessary treats. It could be those two extra snack packs, freshly baked breads, and even that “pay two, take three” promotion that you can attract to a product you don't even need.
Thinking about the best way to enter the battlefield and avoid pitfalls, let's get you ready for the next days in a marketplace. Check out our suggestions for you to see the trappings of shopping paradise.
1. Hunger and market: avoid contact between the two
First and foremost rule of warrior who goes to the market to shop: do not go hungry. The smell of some foods can make you buy everything (what you shouldn't) and a little more. According to Paco Underhill, writer and behavioral psychologist, when you smell the food, the salivary glands start working, turning you into a true food hunter. Get well-fed from home to go shopping - after hunger passes, regret appears.
2. Wear headphones and listen to loud music to save money
As you enter the market, the first thing you hear outside the teller whistle is the purposeful wake soundtrack. According to marketing consultant Martin Lindstrom - who worked at major companies like McDonald's and Microsoft - listening to slow-paced music can slow your heart rate. You end up relaxing and spending 29% more time in the store.
3. Be aware of the size of your cart: it may be increasing.
In some countries, the size of market “vehicles” has increased by 19%, according to Martin Lindstrom. This is a strategy used to give the impression that the cart is empty and not enough products. Here in Brazil, whenever possible, use only the shopping basket. Ah, always keep an eye on the cart, see!
4. The more one buys, the more one consumes
According to Vestcom vice president of marketing Jeff Weidauer, changing the purchase volume of products can interfere with your habits. If you buy a crate of six sodas to drink during the week, purchasing a 12-pack crate may increase your consumption. Be careful not to change your habits for the worse!
5. About 80% of the products you buy are present every week in your cart.
Remember to always keep a note of the products you have purchased - tip from supermarketguru.com expert and editor Phil Lempert. No, don't leave the note you received in the corner of the box; This way you will be able to see how much you paid for the product last week and whether it is discounted at the current time. If the price of food that can not be missed in your home is lower, take the opportunity to buy it in greater quantity - but be aware of the expiration date.
6. A cluster of people can make you spend more
According to Phil Lempert, some studies point out that when the market is full of people buying, you can be influenced. Avoid shopping when the store is full (ie on Saturdays and Sundays). Going to the market with friends can also be a bad influence, see? At least ask them to split the bill!
7. Narrowing to avoid dropouts
Martin Lindstrom says 60% of people give up on a product during the payment stage - at the time of placing items on the treadmill. Coincidental or not (of course not), market networks are making narrow belts available with less space to avoid consumer dropping out. Stacking products on the shrunken platform makes it harder to remove them.
Remember to pay attention to items you are placing on the treadmill to avoid missing something that is already present in large quantities in the cart. While we are shopping in the middle of shelves full of attractive products, it is common to get something on impulse.
Share your technique with us
If you know any other tips and want to share with us, leave your comment below. Let's share some techniques! Just not to say that your strategy is to go to the market without money; This makes it easy too, right?
