Carioca bar dispenses Wi-Fi and promotes action for human connection

When arriving at a bar or at friends' house, someone makes sure to check in. After that, there is always that colleague who takes a picture of the meeting or tasty dish that will be enjoyed and shared. Oh, and you can not miss a tweet to spread how fun the party is and call the rest of the friends. Does that sound familiar to you?

Yes, technology and social networks have ended up taking a very large dimension in the lives of us all. After observing the behavior of its customers and noting that they did not stick to their cell phone while enjoying happy hour or that warms up before the nightclub, Rio bar Venga suggested that locals go to socialize for real and not virtually.

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To put the action “No venga me with Wi-Fi” in the air, the staff at the bar renamed the routers to leave a message on their customers' phone. When faced with the phrase: “Ah, drop the phone! Enjoy the moment. A tip from VENGA! ”Many left the device aside and enjoyed the occasion with their friends.

The campaign result has been measured and is shown in the video. In all, the restaurant had a drop of 347 check-ins, 1540 likes, 17 posts and 752 tweets. The good news is that these numbers indicate the success of the campaign: customers got the message and spent much more time enjoying their real relationships, leaving the virtual world for later.