Angry! The Christmas commercial that broke traditional family stereotypes
UK supermarket chain Sainsbury's has been talking about since the launch of its Christmas campaign. The idea was precisely to represent the modernity of the British and to make clear that all family formation is valid and deserves to be celebrated.
According to a statement from the network about the commercial, the idea was to reflect in the campaign what already happens in practice every day. In addition to creating a diversity-focused advertisement featuring homosexual couples, the brand calls people to contribute donations - the money raised will go to Great Ormond Street Children's Charity Hospital, which provides accommodation for families of hospitalized children.
The theme song for the commercial was James Corden's talent, and the lyrics are about the best Christmas gift that, in the end, is really making a presence among family members and showing love, affection and attention. What did you think?