This Christmas commercial is probably one of the most exciting of 2017.

Children are curious, dedicated and energetic creatures. Older people, on the other hand, are people who, after an intense journey of life, come back to identify with the little ones.

It was by approaching a friendship between an old man and a little girl that Sadia made a really exciting Christmas video. In the images, we see a girl who is training in running - her neighbor, an older man, attentively watches the girl's training and remembers when he also ran, when he was younger.

Accompanied by a dog, the man ends up monitoring the girl's times in the race and, in addition, sees the preparations that her family is making for Christmas. One day, he decides to present her with a book about stretching, and the young athlete puts into practice everything she reads in the gift she receives.

Christmas is not it?

The dog of the elderly goes to follow the training of the little girl, and when the day of the Christmas race comes, she shows that all the effort was worth it and, in addition, has a more than special crowd.

“Telling this story, we want not only to take the turkey to supper, but to spread the spirit of Christmas in everyone's hearts and homes, ” said Erica Migales, Sadia's executive marketing manager, in a statement posted in the middle & message. The final question in the video is the campaign's golden key: “Isn't this Christmas? Make someone feel loved? Watch and tell us what you think.