Grumpy Cat Wins Image Rights Process, Wins $ 700K

Two years after going to court against a business partner who infringed his image rights, Grumpy Cat Ltda. was rewarded at $ 710, 000, the equivalent of $ 2.2 million. The company named after the most famous cat on the Internet was founded by its owner, Tabatha Bundesen, who took advantage of the feline's fame to sell her "brand" to other companies to market their products.

A California coffee brand has struck a deal to use the cat's image on an iced coffee line, but has abused the terms by placing it on other products, such as roasted coffee beans. The original contract provided for the coffee brand to pay $ 150, 000 to Grumpy Cat Ltda., And the fine for breach of contract eventually exceeded that amount more than 4 times.

Grumpy Cat 'Delighted' After Winning $ 710k copyright case: pic.twitter.com/R3k9Po40Cy

- I Got News for You (@haveigotnews) January 25, 2018

You certainly remember Grumpy Cat, the cute sulky cat who started her worldwide internet fame in 2012. She starred in thousands of memes on Twitter and other social networks, which made Bundesen take advantage of the situation to manage the brand his pet had bred. The owner quit her job as a waitress to deal with the business demands of Grumpy Cat Ltda.

Grumpy Cat: I had fun once… #meme #funny #lol #lmao #pics #photo #picture #hilarious #comedy #joke #jokes #memes pic.twitter.com/sntcuKmx5z

- Media Godzilla (@MediaGodzilla) May 27, 2014

In one year, the company was worth $ 1 million, according to New York Magazine. There is currently no billing information, but the image of Tardar Sauce - the cat's real name - has been licensed for all types of products. It is stamped on t-shirts, mugs and all kinds of fan products. Yesterday (24), she returned to the spotlight over the lawsuit against the coffee company and made a headline in The Washington Post : “Grumpy Cat's owner wins over $ 700, 000 in the process. Cat is still not smiling.

Grumpy Cat Wins Image Rights Process and Wins $ 700K via TecMundo