Music and loud sound can make you drink faster and faster

According to an article in The New York Times, bars and restaurants have found a way to get their customers to eat faster and faster, and that secret weapon is music.

According to the publication, the higher the volume and the faster its rate, the greater the consumption by customers. So much so that there is even scientific work on the subject, confirming this relationship, and restaurants and bars now have the help of sound engineers and expert consultants to create the perfect harmony between rhythm, volume and customer consumption.

It's all DJ's fault

Studies by researchers at the Université de Bretagne-Sud, for example, found that louder sound in bars can induce customers to drink faster. They noted that while the music remained at 72 decibels, the average consumption was 2.6 drinks in 14.5 minutes. However, by increasing the sound to 88 decibels, consumption rose to 3.4 drinks in 11.5 minutes. A very significant increase.

For food places, for example, in addition to making customers eat faster and faster, the use of music can help homeowners increase turnover as not everyone can stay in one place very loud sound for long periods of time.

Thus, another study by researchers at Connectfield's Fairfield University found that diners at a restaurant consumed their meals faster when the beat of background music increased from 3.83 to 4.4 bpm. And do you, the reader, agree that music really affects the way you behave in bars and restaurants?

Source: The New York Times