Volvo president risks his life to prove toughness of new truck

All branches of industry have their companies known for the resilience of their products. You may have immediately remembered Nokia and its old brick-and-mortar bricks, but Volvo is a company that wants a title like that for itself, but in the truck business.

The video you see features Volvo truck industry president Claes Nilsson showing the front towing hook part of a Volvo FMX. He explains that he knows what it takes to be successful on YouTube, saying that you need to have a good hook early on to get attention.

Soon after, the camera moves away and you can see that the businessman is standing on a Volvo FMX truck hanging by a hook corresponding to what he shows in his hand. Now he explains that the brand's trucks are extremely sturdy, inferring that you can trust your life to the vehicle.