Windows Phone 8 Campaign Features Celebrities

The Windows Phone 8 system was officially launched on October 29, and Microsoft is spreading the word in a variety of media, focusing heavily on women. A few days ago, two campaign TV ads were featured featuring celebrities such as actress Jessica Alba and singer (and stylist) Gwen Stefani.

In the pictures, they tell how they use their smartphones to organize their hectic routines of artists, businesswomen and, most of all, dedicated moms. The use of the gadget is presented revealing the "live tiles", which is the new interface of this version of Windows Phone and facilitates the interactivity of the devices.

According to a Microsoft spokesman in a Computer World article, “The main point of the campaign is to show how personalized Windows Phone is, while also showing the features that make it so different. They bring to life the idea that Microsoft doesn't make a smartphone for everyone, but for each of us. "

In Jessica Alba's video, the actress talks about her busy life showing how she easily organizes tasks on Windows Phone 8 like scheduling breakfast, checking children's schedules, using the Kids Corner app, which has kids games for and controls the content so they don't access other areas of your smartphone.

In Gwen Stefani's version, she tells how she reconciles her creative processes of fashion and music with family life so as not to miss a moment. Other announcements will be coming soon, featuring actors Andy Samberg and Cam Newton, showing their ways of using Windows Phone 8 - the system runs on HTC and Nokia Lumia 920 smartphones.