Scientists find out what men like best about the female face

Studies are often conducted to find out what men like most about female appearance and behavior, and while the intention is not to encourage anyone to suffer to meet these standards, some results are worth seeing out of pure curiosity.

It is important to always remember that beauty is a very subjective and particular concept, so what is beautiful to one person is not necessarily beautiful to another. The fact is that this study revealed that, in terms of male preference, underpants prefer “simple” faces, as this facilitates their cognitive activities when considering an attractive woman.

If you are also wondering what a “simple” face means and why it was voted the most attractive, let's explain. The survey was conducted in a region of southern France and had the opinion of 169 boys, who basically had to rate a series of random female faces, saying which ones they considered prettier - the ranking went from zero to the least handsome. up to 20 for the prettiest ones.

It's all a cognitive question

Each image had been previously “dissected” by scientists, who considered factors such as age, skin texture and facial symmetry. In the end, the most beautiful faces were the easiest to process by the visual cortex, which is the brain region that processes visual information. These easier-to-process faces were symmetrical, flat, and without many distinctive features.

While this kind of research reminds us of just another tedious Friday on Tinder, as Zahra Mulroy compared in Mirror, the findings may help us understand why using emoticons is so popular and why we tend to find some logos. more attractive than others.

Logos like Nike and Coke are flashy precisely because they are simple and quickly processed by the brain. The same goes for the two dots and the emoticon parenthesis - anyone realizes it's a smile or a sad face, depending on which parenthesis is used.

And you girls, what do you prefer on the male face? Comment on the Mega Curious Forum