Check out Marc Jacobs's video for Diet Coke

American fashion designer Marc Jacobs has been named Diet Coke's newest creative director. Celebrating the brand's 30th anniversary, the designer signed a one-year contract with the beverage company.

Following the footsteps of Karl Lagerfeld and Jean Paul Gaultier - who have already signed special editions of soda bottles and packaging - Jacobs promises to add a touch of style and lightness to the product.

“I feel privileged to be Diet Coke's new creative director and to be able to stamp the brand's 30th anniversary campaign. Diet Coke is an icon - and I love icons, ”declared the designer according to British Vogue news.

The announcement of the novelty was made through images that simulate photos of photo booths in which Jacobs appears enjoying the drink and having fun in different poses. However, the campaign video wins over the light soundtrack, the unusual situation and the good humor. Be sure to check it out!