Hotel vs. Influencer: owner now wants to charge € 5.3 million blogger

Paul Stenson - the owner of a hotel and cafe in Dublin, Ireland, who has sparked a great deal of social media controversy by arguing with British blogger, youtuber and instagrammer Elle Darby - continues to "expose" the web celebrity. Today (23), a charge has surfaced that he would have sent to Darby regarding a compensation he wishes to receive from the blogger for the free publicity he generated for her with the entire discussion. The value? No less than € 5.3 million, equivalent to R $ 21 million at the current price.

If you didn't follow up on this case, know that the story began when the British youtuber was planning a trip to Dublin and contacted the Stenson hotel trying to "partner". The exchange was quite simple: if she could stay at the venue for five days without paying anything for it, she would make a video about the stay to post on her channel, which currently has 94, 000 subscribers.

Turns out the property owner didn't think that was a good idea. After reading the email sent by Darby, who introduced himself in the message as “a social media influencer, especially on lifestyle, beauty and travel issues, ” he posted a reply to her on the page of his other establishment, The White Moose. Coffee.

It takes a lot of hard face to send a message like this

“Dear digital influencer (I know your name, but apparently it's not important to use names). Thanks for your email asking for free hosting in exchange for exposure. It takes a lot of hard work to send a message like this, ”he wrote. Despite hiding Darby's name from the number of followers she named in the text, netizens found her and, according to the web celebrity, began to harass her. She then made a 17-minute YouTube video response complaining about the situation, which has recorded over 2 million views and put the story in the world media.

Stenson issued the charge to Darby based on a study by public relations agency ClearStory, which tracked the full repercussion of the story on the web and determined that the 114 digital media publications from 20 different countries on the case were equivalent to €. 4.3 million in advertising for youtuber. The hotel owner then charged and even added taxes, thus reaching € 5.3 million.

I'm posting out this invoice today ... pic.twitter.com/FYFONTWoOd

- White Moose Cafe (@whitemoosecafe) January 20, 2018

The businessman even created t-shirts to make fun of the whole situation. Of course, Darby won't have to pay this charge to the hotel she never stayed in, so issuing it is a simple way to annoy and try to embarrass youtuber. But tell us what you think of the whole situation! Is the hotel owner overreacting or does Darby really need to stop asking for free stuff in exchange for advertising on his channel?

Collaborated: Douglas Ciriaco.

Hotel vs. Influencer: owner now wants to charge € 5.3 million blogger via TecMundo