Fotosite / Press Agency

The 33rd edition of the São Paulo Fashion Week (SPFW) ended on Saturday (16), at the Fundação Bienal building in São Paulo, after a marathon of 32 shows with the news for the summer season 2012/2013. At the Cavalera fashion show, which took place Saturday morning at a junkyard in Mooca, Sao Paulo, a group of designers led by Paulo Borges, creative director of SPFW asked President Dilma Rousseff for more attention to fashion. The group ended the show with a manifesto: Paulo Borges passed the catwalk with designers Alexandre Herchcovitch, Alberto Hiar, Reinaldo Lourenço, Lino Vilaventura, Roberto and Raquel Davidowicz, João Pimenta, Samuel Cirnansck, Rodolfo Souza, Marcelo Sommer, and professionals from fashion, everyone wearing a t-shirt with the phrase "President Dilma: we need to talk to you. Fashion thanks"

The purpose of the manifesto is to establish a communication channel with the federal government in order to create a development policy for the creative fashion industry. The proposal is to jointly enable the formulation of an economic policy that makes Brazilian fashion even more competitive. On the 26th, Paulo Borges and fashion designers will meet in São Paulo to define the points that will integrate the manifesto with claims of the sector and which should be presented to the president.

At the time of Rio + 20, sustainability, in all its pillars - economic, environmental, social and cultural - was the main theme of this edition of the event. With the motto "People Transform: Stories that Tell, " the SPFW reaffirmed the importance of knowledge and education to sustain. Curated by Marcelo Rosenbaum, the event presented pathways of the namesake project created and developed by the São Paulo architect and designer in the Várzea Queimada community, in the interior of Piauí, which resulted in the development of design products from carnauba straw and rubber. Tires The project was also the subject of a lecture, with the presence of Rosenbaum, founder of Instituto Arapoty, Kaka Werá, and Geovane Da Silva, resident of Parque Santo Antonio, south of São Paulo, who told the stories of "A Gente Transforma" .

Fotosite / Press Agency

At the entrance of the Biennale, a large facility celebrated, through images, textures, end products and data, the development and results of the Traces project, which tracked the carbon footprint and social and environmental impacts of six e-fabrics® (materials). products) used by the Osklen brand: organic cotton, recycled cotton, pirarucu leather, Amazon jute, pet knit and organic silk. As a result of cooperation between the e-Institute and the Italian Ministry of Environment, the Traces Project was presented during a roundtable at SPFW, with the participation of environmentalist Corrado Clini, Italian Minister of the Environment, by entrepreneur Oskar Metsavaht, creative director Osklen and President of the E-Institute researcher and environmentalist Martina Hauser, coordinator of the Traces Project at the Italian Ministry of Environment; businessman Mario Garnero, president of the Forum of the Americas; and Rafael Cervone, director of the ABB TexBrasil Program.

Approaching and integrating

Fotosite Agency / Press ReleaseMicro and small companies were selected to market their collections at the 33rd edition of
Fashion Week, as part of the "Contextualizing in Fashion" project, created through an agreement between Sebrae Nacional and IN-MOD (National Institute of Fashion and Design). This is one of the first results of the project that aims to inspire and qualify the Brazilian production of fashion design in the clothing, accessories and footwear segments, bringing new segments and regions of the country closer to the high added value design. In all 14 micro entrepreneurs from six Brazilian states exhibited their creations at the Pop Up SPFW store, which also sold pieces from the Toca da Palha and Toca da Borracha collections, developed by the AGT project in Várzea Queimada. Among the brands selected by Sebrae were A Bossa do Cloth, Karol Martins, Crystal Dog, Liverpool T-Shirts, Zoya, TAI DAI, Mother Water, Menem Skateboard, Santa Cris, Goya Lopes, Alma Gorda, Caye Pedras and Muv Shoes.

News

Among the novelties of this edition were the return of Ronaldo Fraga, Paula Raia and Forum, and the premieres of Vitorino Campos and Têca by Helô Rocha. Conceived and produced by Luminosidade, SPFW is the most important fashion event in the country and one of the main in the world. The fashion industry today brings together 30, 000 companies, moving more than $ 50 billion a year and employs nearly two million Brazilians.

Public

In this edition, SPFW received around 100, 000 visitors during the six-day event at the Bienal Foundation building. More than 11, 000 people, including direct and indirect jobs, worked on this edition of SPFW. SPFW TV produced 48 hours of original content from the Biennale, which was broadcast live over the internet. The portal FFW reached a total of 4 million page views during fashion week.

They paraded for the 32 brands that were part of the line up 350 models. The average number of journalists and press professionals covering the event is over 2, 100 registered national and international from dozens of countries, including Italy, Australia, France, the United States, England, Russia, Mexico, Argentina, among others.