5 curiosities about Victoria's Secret that will surprise you
If you like to know what happens in the fashion world, then you should know that the long-awaited annual fashion show of Victoria's Secret, a famous American lingerie brand, recently took place in London. During these events the company scales a true team of star models and singers of the moment to animate the catwalks, and today is considered as the largest retailer of the segment in the US.
Want to know more about Victoria's Secret? So, check out the five things we've put together for you in the following list:
1 - Top high tech
High-tech clothes equipped with electronic devices are already a reality for consumers of the brand. Victoria's Secret has launched a sports bra that offers enhanced support for those who engage in high-impact or aerobic exercise - such as running and boxing, for example - and features a sensor that allows you to monitor your heart rate.
2 - Millionaire Bras
More famous than high-tech lingerie is the "millionaire" Fantasy brassiere bras that Victoria's Secret often produces. At the show that took place last week in London, Brazilian models Adriana Lima and Alessandra Ambrósio paraded with pieces adorned with sapphires, rubies and diamonds valued at $ 2 million (about $ 5.2 million) each.
The fashion started in 1996, when German Claudia Schiffer came on the catwalk with a $ 1 Million bra, launching the tradition. In 2005, for example, Gisele Bündchen paraded with a model valued at $ 12.5 million.
But this is nothing compared to the piece presented by the Brazilian - photographed above and containing a total of 300 carats in rubies - estimated at $ 15 million, which entered the Guinness Book as the most expensive bra. already produced in the world.
3 - Ugly Slide
Victoria's Secret has become the target of much criticism after launching a campaign entitled “Perfect Body”. That's because the material - aired in October of this year - featured a group of supermodels along with the publicity wording, suggesting that these women did have ideal bodies.
Of course, consumers were not very happy, and in the UK alone more than 16, 000 petitioned the campaign, claiming that the content reinforced the idea of an unrealistic beauty standard for most women. The campaign text has been subtly edited, but there are still many stores that have not yet adopted the new material.
4 - Model Selection
It may seem surprising, but the choice of models that appear in campaigns and fashion shows is not based on what men like, but on what is most appealing to women. In addition, Victoria's Secret denies requests from celebrities wishing to become honorary poster girls on a regular basis, claiming that the brand's picks are "products" of an intense program designed to turn them into blockbuster.
5 - Suicide Founder
Victoria's Secret was founded in California in the 1970s by Roy Raymund, who was tired of embarrassing himself every time he tried to buy lingerie for his wife. The first store opened at the Stanford Shopping Center in Palo Alto, and after opening other stores and popularizing the brand through catalog sales, Raymund sold the company to Limited Brands (current owner) for a small fortune in 1982.
However, a decade later, when Victoria's Secret had already become a solid brand in the US market, the former founder unlucky his other ventures and was eventually bankrupt. Raymund was last seen alive in 1993 as he walked toward the Golden Gate Bridge in San Francisco, where he probably jumped to his death.
