Coca-Cola Uses Sun Heat to Freeze Drinks in Colombia

How to freeze drinks in a place away from the big centers, with high temperatures and without electricity? Coke has found a solution. In Colombia's small town of Aipir, temperatures can reach 45 ° C and very few locals have the privilege of electricity.

So for most, cooling off with a cold drink at the height of the heat is virtually impossible. With that in mind, Coca-Cola and advertising agency Leo Burnett, a Colombian unit, created the "Bio Cooler" especially for this locality to cool soda cans without electricity.

The refrigerator was developed in conjunction with Bogotá's International Center for Physics and is described only in a short video released by Leo Burnett. It supposedly works by two methods.

In the first, a compartment at the top of the refrigerator houses plants like a small vegetable garden, while Coke cans are in a chamber below. When plants are watered, the water evaporates and generates a cooling effect in the chamber.

The Coca-Cola Bio Cooler from Leo Burnett Colombia on Vimeo.

In the second method, a mirror concentrates the heat of the sun, which is used to convert an unidentified gas to liquid, creating a cooling effect that circulates around the Coca-Cola chamber. At least in the campaign video, which you can see above, both processes worked.