This commercial for soap powder is a revolution in man x woman roles

In India, 76% of men believe that only women should be responsible for doing their laundry, and this is just one piece of data from a giant country built on an extremely unfair culture of gender equality.

If we think about the social and historical context of the country, we can see the commercial whose video you watch below as a major milestone in the discussion about gender equality and yes, feminism, that little word that so many people hate.

It is through advertising and artistic representation that many stereotypes are cemented in the human unconscious. Similarly, by changing these patterns, we ended up making room for social discussions on the topic.

Why only women have to wash dirty clothes?

If we were not constantly thinking about the way we communicate, be it visual, written or oral and independent of the medium, we would still possibly see not only cigarette advertisements, which are now banned (but not recently), but of drugs like marijuana and cocaine.

Reinforcing female submission roles in commercials, soap operas, films, and other products is a way of legitimizing this view that women are beings born with the sanctified biological mission of caring for their home, their children, and, of course, their husbands.

That is why we always hit the same key: we need to review concepts, yes. Watching an Indian commercial with such a reflection is something that makes us happier and more optimistic about the future. If the same happens to you, share your hopes with us. If not, politely explain your point of view. Comments are there for that.

Do you think housework should be performed by both women and men? Comment on the Mega Curious Forum