Source: Getty Images (Reuters) Lawyers for the star of the TV series "Keeping Up with the Kardashians" on pay channel E! Claim in the lawsuit that the Old Navy knew what it was doing when it launched the ad in February using a woman. with unmistakable resemblance to celebrity. "Illegal advertisements are likely to create confusion, and have already generated confusion, in the minds of the consuming public, associating Kim Kardashian with the defendant's products and services, " the lawsuit cites.

Kardashian's case was brought before the US District Court in California against the Delaware-based Gap, owner of the Old Navy, which was also cited in the document. A Gap representative was not immediately available to comment on the case on Wednesday night. Canadian model Melissa Molinaro, who appears in the Old Navy ad campaign and was featured in the media for her resemblance to Kardashian, was not named in the process.

Old Navy ads with Molinaro show the model doing her nails, walking the dog and dancing at the supermarket checkout. Kardashian, 30, is known for her life on camera, mixing celebrity glamor and daily routine with her sisters in the TV series, as well as her appearances in magazines and other media.