Insecticide billboard captures over 200,000 insects in Italy

The advertising agency Publicis has created a very interesting ad to publicize the insecticide Orphea. The company installed on a street in Milan, Italy, a billboard that has transparent glue. With the arrival of night, the lights that illuminate the piece catch the attention of various types of insects, which end up trapped in an adhesive strip applied over the billboard.

The result is impressive: about 230, 000 insects stuck to the ad, making up the spray jet image. The video above shows a time lapse of the period when the ad was exposed. There is no denying that, besides being brilliant, the campaign was effective: after all, the animals captured by the billboard will no longer be able to take anyone's sleep away.