YouTube Explains Removal of Traumatic Jump-Scare Ad from “The Nun”

The so-called jump-scare is when a horror movie uses a bait scene to pay attention to a certain point, which is only distracting until you are surprised by a sudden loud sound or an image. grotesque - or both together. Misuse of this is considered rather poor in the narrative of a plot, because, well, anyone gets a fright if someone comes out of nowhere shouting in the ear.

Over the past week, YouTube content was showing a six-second ad that couldn't be avoided and traumatized multiple users. Video starts with the volume icon on a dark screen, as if someone had taken over your device. Then there's not much time to process what's going on until a demonic nun takes over the display, with that crash from hell to make the viewer jump out of his chair - such a jump-scare.

The criticism was not long in coming, because it is one thing for you to pay to watch a movie because you chose to be surprised by a possible jump-scare. Now another is that you have to go through it unintentionally - and some people have even said they had anxiety attacks because of this, say, a little more aggressive marketing strategy.

Look:

YouTube quickly responded to complaints via Twitter: “We appreciate your bringing this to our attention! This ad shockingly violates our content policy and will no longer appear as an ad. ” There is a clear clause in the platform rules about "promotions that can shock or scare" which are considered "inappropriate content".

Campaign authors really should be well aware that this would happen. After all, the best way to run a horror film is to say that it was censored somewhere. In this case, “too strong for YouTube” may make a lot more noise than a more expensive and elaborate ad.

Ah, yes, the movie follows the life-based ghostly adventures of paranormal investigators Ed and Lorraine Warren, which have lately appeared in the series "Summoning Evil" and "Annabelle". “The Nun” directed by Corin Hardy premieres here on September 6th.

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YouTube Explains Removal of Traumatic Jump-Scare Ad from “The Nun” via TecMundo