Pepsi's Halloween prank oozes creativity and technology

British Pepsi has decided to invest heavily in an unusual type of advertising over the past week. To celebrate Halloween in the UK, the company developed a prank to scare citizens who were in a movie theater to watch some horror movies.

Using augmented reality techniques and facial recognition technologies, the company made the “victims” see themselves as a manic clown, a zombie, a werewolf and other creatures that are scary stories. To make the video that opens this news, all the company did was to swap one of the bathroom mirrors for an appropriate display and install a hidden webcam that aimed exactly at the citizens' faces.

And you, what did you think of the catch? Do you think the reactions were funny or do you think it was a bad joke?